One Platform for Job Seekers, Course Learners and Recruiters
We were trying to be a job board and a course platform at once. Grabodo found the structure that lets both live on one site without either feeling bolted on.
Intro
Grabodo built the JedMantra platform from the ground up - job search with smart matching and application tracking, a course catalogue starting at Rs 999, and a recruiter and tutor dashboard, all behind a single front door that routes each visitor to the path they came for.
JedMantra is a career platform that puts three things in one place: a job board with smart matching and salary insights, a course marketplace with certificates and mentorship, and a recruiter and tutor side for posting roles and publishing courses.
The Background
Finding work and gaining the skills to get it are the same problem, split across different websites. A candidate short of one qualification leaves a job board to find a course, and rarely comes back.
Recruiters and tutors sit on the other side of the same gap: one group needs candidates, the other needs learners, and both were paying separate platforms to reach what is largely the same audience.
The Challenge
The challenge was building one platform for three audiences without it becoming a compromise for all of them - a job seeker, a learner and a recruiter each need a different home page, from the same site.
It also had to hold real marketplace depth - job types, locations, remote filters, salary bands, course categories, applicant tracking - without the first-time visitor meeting a wall of filters.
The Solution
- 01 A Choose Your Path gate on the home page - job seeker, course learner, recruiter or tutor - so each visitor self-selects into the right product in one click.
- 02 Job search built for how people actually search: a what-and-where box, popular search chips, and ready-made routes into remote, part-time, graduate and immediate-start roles.
- 03 Listings carry what a candidate decides on - company, contract type, location, remote status and salary band - on the card, before the click.
- 04 The course side runs on the same rails as the job side: self-paced learning, industry certificates and expert mentorship, priced from Rs 999 so the first purchase is an easy decision.
- 05 Jobs and courses reinforce each other - a candidate short of a skill finds the course without leaving, and a learner finishing a course lands back in matching roles.
- 06 The supply side gets real tooling: smart candidate matching, an analytics dashboard and applicant tracking, so recruiters have a reason to stay.
- 07 Application tracking and salary insights give job seekers the two things a job board usually withholds: where they stand, and what the role is worth.
The Results
- 01 A platform where finding a job and gaining the skill for it happen in the same place instead of across three sites.
- 02 Jobs, courses and recruiting sit in one structure, so a visitor who arrives for one discovers the other two.
- 03 Three audiences are served without three separate products to build, brand and maintain.
- 04 A search-first flow that works on a phone, which is where most job hunting starts.
- 05 Job postings, course publishing and candidate applications all route through the same platform instead of email threads.
- 06 The blog and category landing pages pull long-tail search traffic straight into live listings.
The Achievement
- Launched a two-sided marketplace covering jobs, courses and recruiting
- Shipped a Choose Your Path entry that routes each audience to its own product in one click
- Put company, contract type, location, remote status and salary on the listing card
- Built job search around real intent - remote, part-time, graduate, immediate-start - not just keywords
- Brought self-paced courses, certificates and mentorship onto the same platform as the jobs
- Gave recruiters and tutors matching, analytics and applicant tracking of their own
"
Grabodo understood that our two sides are really one audience at different moments. Jobs and courses now feed each other instead of competing for the same page, and recruiters get tooling that stands on its own. They built it like it was their own.
"
JedMantra
Leadership at JedMantra
