Making Expert Career Counselling Bookable From Anywhere in India
Parents and students used to ask us who to talk to and what it costs. Now they can see the counsellor, the slot and the price before they ever call us.
Intro
Grabodo built the Edmantus platform from the ground up - expert profiles, psychometric assessments, slot booking and secure payments in one place, so a student in any city can find the right career counsellor and be in a session the same week.
Edmantus is a career counselling platform connecting students, graduates and working professionals with more than 500 verified counsellors across India. Over 10,000 clients have been guided through it, at an average rating of 4.9 out of 5.
The Background
Career guidance in India runs on proximity and word of mouth. A student in a smaller city has no realistic way to reach a specialist counsellor, and families rarely know what good guidance should cost or contain.
The decisions being made are consequential - streams at 16, degrees at 18, a career switch at 30 - and they were being made on marks, peer pressure and safe options rather than on any structured assessment.
The Challenge
The challenge was to make something as personal as career counselling bookable online without making it feel transactional: enough structure to compare and book with confidence, enough warmth that a nervous parent still trusts it.
It also had to serve three very different audiences in one place - school students, college students and working professionals - each arriving with a different question and needing a different path through the same platform.
The Solution
- 01 A four-step booking flow - choose your expert, pick a slot, pay securely, start the consultation - so the distance between deciding and being in a session is a few minutes.
- 02 Counsellor profiles do the reassuring: verified experts, specialisms and ratings visible up front, so families choose a person rather than a phone number.
- 03 Psychometric assessment is built in as a service in its own right, turning the conversation from opinion into evidence about strengths and fit.
- 04 The catalogue is split by life stage - Pathfinders for 8th-12th grade, Trailblazers for college students, Thrive Zone for working professionals - so each visitor recognises themselves immediately.
- 05 Admission assistance and professional development - course selection, applications, resume and interview coaching - sit alongside counselling, so guidance continues past the first session.
- 06 Pricing is published rather than quoted on request, which removes the single biggest hesitation for a first-time buyer of counselling.
- 07 Trust markers run through the platform: private, encrypted sessions, flexible evening and weekend scheduling, 24/7 chat support and a public blog of expert perspectives.
The Results
- 01 A platform where the answers families used to phone for - who, when, how much - are visible before anyone picks up the phone.
- 02 Counselling, assessment, admissions and professional development sit in one structure, so a visitor who arrives for one discovers the rest.
- 03 The record - 10,000+ clients guided, 500+ expert counsellors, a 4.9/5 rating - now works as proof on the page rather than sitting in a CRM.
- 04 A student-friendly flow that works on a phone, which is where most of this audience is when they start looking.
- 05 School partnerships, individual bookings and counsellor applications all route through the same platform instead of one shared inbox.
- 06 The blog turns the counsellors' expertise into search traffic, bringing in exactly the families already asking these questions.
The Achievement
- Launched a career counselling marketplace covering discovery, booking and payment
- Shipped a four-step book-a-counsellor flow with slot selection and secure payment
- Put verified counsellor profiles, specialisms and ratings in front of the booking decision
- Structured services by life stage - Pathfinders, Trailblazers and Thrive Zone - as distinct journeys
- Brought psychometric assessment, admission assistance and professional development into one offer
- Made pricing, privacy commitments and 24/7 support visible from any page
"
Grabodo understood that we are asking families to trust a stranger with a life decision. The platform makes the counsellor, the process and the price clear before anyone commits, and it has scaled with every counsellor we have added. They built it like it was their own.
"
Edmantus
Leadership at Edmantus
